Want to watch an entertaining video? It’s an infomercial for Chatbooks. I had nothing to do with it; US agency Harmon Brothers made the ad. They claim it’s had 75 million views and 467,000 shares. The version I saw on YouTube had only 16 million views. Even so, that’s a figure you’d expect of a […]
Modern marketing seems so different from older forms, doesn’t it? With things like social media and content marketing, it’s easy to believe that advertising has changed fundamentally. But has it really? On the left is something interesting I stumbled across the other day. You can enlarge it by clicking here. It looks like an old […]
Some say traditional advertising is dead. Or dying pretty quickly. They say we’re living in a post-advertising age, where the “interruptive” ad no longer works. I say nonsense. Below are examples of companies using old media to grow their digital-age brands. Before jumping ahead though, allow me to indulge in a little rant. Not so […]
