MINI – now that’s a desirable brand

I was walking down the street when I saw a little boy point excitedly. “Look Mum!” he shouted, “a MINI!” It made me think: Would a kid shout “Hey Mum – a Mondeo!” or “Wow – a Vauxhall!”? Not likely, I thought. Then last week, in Germany, there was a competition to win a MINI. […]