Choosing a name for your brand

/2 Comments/by

A long time ago a businessman came to me for advice. He was starting a men’s clothing store and wanted to know what to call it. I asked him his surname. “George.” “That’s a great name,” I said. “George. The name of kings.” I didn’t tell him it was also my dog’s name. He shook […]

Read more

What hasn’t changed in 350 years of advertising?

/0 Comments/by

Modern marketing seems so different from older forms, doesn’t it? With things like social media and content marketing, it’s easy to believe that advertising has changed fundamentally. But has it really? On the left is something interesting I stumbled across the other day. You can enlarge it by clicking here. It looks like an old […]

Read more