How integrated are you?

Tonight’s London Evening Standard has an article about something I’ve been thinking about lately: integration. Writer Gideon Spanier picks ‘Compare The Meerkat’, by agency VCCP, as an example of a good integrated campaign. I like his choice. And I wish there were more clients and agencies that worked in an integrated way. I’ve freelanced at […]

That Nike Tiger Woods commercial

Why did Tiger Woods agree to appear in this commercial? In my view, he hasn’t done himself any favours. I guess Nike ordered him to be in it. After all, don’t they own him?   I like some of the remarks made by the reviewers following the ad – particularly Adweek’s Barbara Lippert’s about “The Church […]