An error marketers sometimes make when judging creative work. The other day an agency asked me to do something odd. They wanted me to rewrite the endline of a new campaign that was at concept stage. It was strange because I reckoned the existing one was very good. So did they. Unfortunately their client didn’t. […]
Black Sabbath guitarist Tony Iommi doesn’t have 10 fingers. He lost the ends of two of them in an accident. Since then he’s had to play in an unusual style, which has helped give his band its distinctive sound. In Iran, there is widespread censorship. To find ways around it, film makers there have to […]
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