Are you forgetting a fundamental of marketing?

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I saw an extraordinary guy walking through Golden Square the other evening. He had a style all his own. A lean, wiry chap of at least 60 years, and white haired, he wore an incredibly loud sky-blue, close-cut suit. He also had on white shoes, a bright tie and a red wool ear warmer, which […]

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Do brand guidelines kill creativity?

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If you’re ever really bored, bind your legs together with tape and try running around. You’ll feel like a copywriter trying to work with a typical set of brand guidelines – if the ones I’ve come across are anything to go by. It’s not easy trying to perform when you’re restrained by loads of rules. […]

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