Paul: You Don’t Forget A Truly Great Idea

Do you watch Mad Men? Normally I don’t. Yes, I know, it’s very well written and well made. But I’m usually too busy writing copy myself to watch others writing it. Anyway, last week I did catch a bit of an episode. I was gripped. Copywriters Paul and Peggy had come to a creative review […]

Are banners an effective ad medium?

Are you an unbeliever? Do you sneer at the suggestion that banner advertising is of any use to marketers? It seems to me there are a lot of unbelievers about. They remind me of people you used to meet in pre-internet times. People who claimed they never responded to ads – on TV, in the […]

An ad I wish I’d done: Coke Happiness Machine

When judging an ad, I ask myself if I wish I’d written it. In this case, the answer is yes. I think it’s very charming. And I like how it uses its obvously paltry production budget to its advantage. The ad was created by an agency called Definition 6, in Atlanta. So hats off to […]

Six tips from my 25 years of writing copy

Over the past 25 years of working as a copywriter in advertising and marketing, I’ve learnt many things.  Here are six tips, which I hope you find useful in your business. Be single minded It’s difficult for your customer to get hold of more than one message at a time. Therefore, try to be single-minded […]