Do you watch Mad Men? Normally I don’t. Yes, I know, it’s very well written and well made. But I’m usually too busy writing copy myself to watch others writing it. Anyway, last week I did catch a bit of an episode. I was gripped. Copywriters Paul and Peggy had come to a creative review […]
Are you an unbeliever? Do you sneer at the suggestion that banner advertising is of any use to marketers? It seems to me there are a lot of unbelievers about. They remind me of people you used to meet in pre-internet times. People who claimed they never responded to ads – on TV, in the […]
When judging an ad, I ask myself if I wish I’d written it. In this case, the answer is yes. I think it’s very charming. And I like how it uses its obvously paltry production budget to its advantage. The ad was created by an agency called Definition 6, in Atlanta. So hats off to […]
Over the past 25 years of working as a copywriter in advertising and marketing, I’ve learnt many things. Here are six tips, which I hope you find useful in your business. Be single minded It’s difficult for your customer to get hold of more than one message at a time. Therefore, try to be single-minded […]
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