Concept and copywriting
I’ve helped Dyson advertise its products in several different markets. The video here is part of a campaign I created with art director Paul Ryan, for France. Our brief was to educate Parisians about their city’s air quality, and present our solution. The campaign involved social media, radio and outdoor. I wrote all the work in English, and Dyson had it translated.
Even if your French is minimal, I’m sure you can understand this ad.