Business to Consumer
This section is mainly advertising plus a few samples of the brochures I’ve written. Increasingly, the work I do is targeted at niche groups, so you’ll find some recent B2C samples in Direct Marketing and Content as well.
In case you’re unfamiliar with copywriting, here’s a brief description of how I approach marketing/advertising to consumers:
Before writing a single word, I learn about your brand, your business challenge, and your prospects/customers. Then I come up with ideas and words to break down barriers, to win over your audience and create connections between your brand and those people.