How’s your conversation with customers?

Phew! What a busy few weeks I’ve had. I’ve been typing my way out from under a mountain of briefs. The work is what marketing people call CRM. And what we copywriters call letter writing. The direct marketing specialists say that such work involves skills distinct from those of advertising. And I agree, up to […]

How integrated are you?

Tonight’s London Evening Standard has an article about something I’ve been thinking about lately: integration. Writer Gideon Spanier picks ‘Compare The Meerkat’, by agency VCCP, as an example of a good integrated campaign. I like his choice. And I wish there were more clients and agencies that worked in an integrated way. I’ve freelanced at […]