Black Sabbath guitarist Tony Iommi doesn’t have 10 fingers. He lost the ends of two of them in an accident. Since then he’s had to play in an unusual style, which has helped give his band its distinctive sound. In Iran, there is widespread censorship. To find ways around it, film makers there have to […]
Nine brilliant campaigns/ideas from 2010 that I wish I’d done Below is a collection of some of my favourite ads and marketing ideas, done by others, from the past 12 months. I’d have liked to include some long copy and a piece of offline DM, but I couldn’t recall any examples that had really wowed […]
Twitter, Facebook, mobile marketing – how the media landscape has changed since I started my advertising career as a junior copywriter at Saatchis’ London, 25 years ago. Back then, if you wanted a job in the creative department, you needed to be good at coming up with ideas – lots of them and good ones. […]
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