Imagine you have to stand up in front of a crowd and tell them about your business. You have 60 seconds to explain what you do. And why people should buy your product or use your service. You need to be persuasive. And make your audience remember you. So what are you going to say? […]
According to research, shoppers make an average of 70% of their purchasing decisions at the point of sale.* That gives marketers a brilliant opportunity to turn those people into customers in the store. The trouble is, retailers won’t always let you advertise on in-store posters or shelf wobblers. So what can you do? Look at […]
According to Mashable, Groupon are preparing for an initial public offering that would value the deal-of-the-day website at $15–$20 billion. It was only last December when Google tried to buy Groupon for $6 billion. So how did this company, just over two years old, become so successful so fast? Well I don’t know. If I […]
Have you ever experienced this: The other day I saw a very funny commercial. It was well shot. The casting was excellent. And the dialogue between the two, very antagonistic characters was worthy of Raymond Chandler. It had a simple, clever idea – usually the basis for an award-winning ad. The trouble […]
What advertiser in their right mind would knock their own product? Volkswagen, that’s who. The ad on the left is over 40 years old, yet it’s far more daring than most of the ads you see today. Customers expect advertisers to boast about their products, not to say something negative, as this ad does. When […]
Here’s one of the new ads my creative partner Jeff Suthons and I have created for our cider client’s Green Goblin brand. The ads will be running in national magazines this August. It’s a pleasure to work with Thatchers, a family-owned Somerset cider maker.
This Hot Wheels poster, by Ogilvy Mexico, won a Silver Lion at the 2010 Cannes Advertising Festival. Isn’t it terrible? I mean, where’s the headline? And just look at all that printed space without any copy whatsoever. What was the copywriter doing? I’m kidding – I think this poster’s great. But I can recall a […]
Do you know the Canadian store department chain called The Bay? It’s part of The Hudson Bay Company, one of the oldest commercial corporations in the world, with a pretty impressive history – they used to be the de facto government in large parts of North America in fur-trading times. The last time I was […]
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