I thought it was a crazy question another copywriter asked me:
“What music do you listen to when writing copy?”
My answer was “None”.
I don’t listen to any music when I’m writing copy or thinking up campaign ideas.
And I don’t understand how anyone can. To write my best copy, I need to be totally focused. So peace and quiet are essential. That’s why I write my best copy in my beautifully quiet home office. Or, if I’m at an agency, I have to write early in the morning, before everyone else comes in. Or after hours, when most people have left.
I think creative departments have become noisier over the past ten years.
It’s a result of them going open plan. Which is fine, provided a quiet space is within easy reach.
I once worked with an art director in an incredibly noisy agency.
He was wearing headphones. I asked him what he was listening to.
“Nothing,” he said. Turned out he was using them as ear protectors.
I think I’m going to have to buy some headphones or earplugs to help me concentrate.