A good model for copywriters

Yinka Shonibare's creation (Photo by failing_angel; click here)

I’m keen to get up to Trafalgar Square to see Yinka Shonibare’s  wonderful new sculpture Nelson’s Ship in a Bottle.

When I was a kid, my grand-dad gave me a ship in a bottle, and ever since then  I’ve been fascinated with the things.

To my mind, Shonibare’s sculpture is like a good piece of copy.

It’s relevant; it fits with the statue of Nelson next to it, and the batik sails remind us of London’s multicultural population.

It’s not obscure; anyone can understand it.

It’s held together by a simple idea.

And it’s surprising.

Have you ever seen a gigantic ship in a bottle before?