Posts

Mouthwatering marketing in Shoreditch

The past few weeks, I’ve been working in The Tea Building, the former Lipton Tea warehouse, in Shoreditch, E1, an interesting, edgy area: a mixture of dilapidation and gentrification. There are quite a few new businesses here, but no central gathering place where everyone goes to shop and eat. So the retailers in the Box […]

5 examples of packaging copy I wish I’d written

According to research, shoppers make an average of 70% of their purchasing decisions at the point of sale.* That gives marketers a brilliant opportunity to turn those people into customers in the store. The trouble is, retailers won’t always let you advertise on in-store posters or shelf wobblers. So what can you do? Look at […]