Posts

Can you sell absolutely anything?

There have always been niche markets for bizarre things. Believe it or not, some people want to buy wolf urine. Apparently it’s good for warding off deer. Which is why it’s for sale on Amazon. And there are willing buyers for practically everything offered on eBay. One of its customers bought a man’s entire life […]

Would this creative idea have happened in London?

For its size New Zealand has produced a lot of excellent creative work over the years. I asked a Kiwi art director why this was so. He said agencies there work closely with client decision makers. Does that happen in London? Maybe it did a few decades ago, but in my experience, it’s increasingly rare […]