For its size New Zealand has produced a lot of excellent creative work over the years. I asked a Kiwi art director why this was so. He said agencies there work closely with client decision makers. Does that happen in London? Maybe it did a few decades ago, but in my experience, it’s increasingly rare […]
Below is a news item about a very powerful piece of outdoor advertising for road safety, by Colenso BBDO, New Zealand. I wish I’d created the billboard, but I also wonder: is it so strong that it’s likely to cause a road accident?
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