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Would this creative idea have happened in London?

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For its size New Zealand has produced a lot of excellent creative work over the years. I asked a Kiwi art director why this was so. He said agencies there work closely with client decision makers. Does that happen in London? Maybe it did a few decades ago, but in my experience, it’s increasingly rare […]

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Marketers: how to get better work from your agency

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Dear marketer, I think you ought to treat your agency better. Not for their sake, but for your own and your company’s. As a freelancer I work at a lot of London agencies. And I see the effects your decisions have on the great campaigns they create for you. So often, excellent ideas (and they’re […]

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