Are you letting your freelance creatives go too soon? Of course I’m going to encourage you to keep freelancers employed for longer. After all, I am one. But if you’ll indulge me a bit, you’ll see that I also have your interest at heart. You’ll often hear freelance copywriters and art directors complain they hardly […]
1. Choose a copywriter with relevant experience. You may think this is obvious, but many marketers and agencies ignore it and end up with a writer who has general, not specific experience. If your brief is for a specialised area – e.g. pharmaceuticals, high level financial services or b2b IT – find a copywriter with […]
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