Posts

Mouthwatering marketing in Shoreditch

The past few weeks, I’ve been working in The Tea Building, the former Lipton Tea warehouse, in Shoreditch, E1, an interesting, edgy area: a mixture of dilapidation and gentrification. There are quite a few new businesses here, but no central gathering place where everyone goes to shop and eat. So the retailers in the Box […]

Are you forgetting a fundamental of marketing?

I saw an extraordinary guy walking through Golden Square the other evening. He had a style all his own. A lean, wiry chap of at least 60 years, and white haired, he wore an incredibly loud sky-blue, close-cut suit. He also had on white shoes, a bright tie and a red wool ear warmer, which […]