There’s so much talk about digital these days, you might think traditional (paper) direct mail just crawled away into a corner and died. But, like radio after TV came along, paper DM is still here. If my letterbox and workload are anything to go by, there’s still plenty of DM landing on Britain’s doormats. I […]
No one should write, produce or have to receive junk mail. It wastes marketing budgets, not to mention precious natural resources. And it annoys vast numbers of recipients who aren’t interested in what’s on offer. The following is an account of an experience I had. I hope it will help you prevent your direct mail […]
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