Posts

Would this creative idea have happened in London?

For its size New Zealand has produced a lot of excellent creative work over the years. I asked a Kiwi art director why this was so. He said agencies there work closely with client decision makers. Does that happen in London? Maybe it did a few decades ago, but in my experience, it’s increasingly rare […]

5 examples of packaging copy I wish I’d written

According to research, shoppers make an average of 70% of their purchasing decisions at the point of sale.* That gives marketers a brilliant opportunity to turn those people into customers in the store. The trouble is, retailers won’t always let you advertise on in-store posters or shelf wobblers. So what can you do? Look at […]