As good marketers and their agencies know, there are two essential bits of information copywriters need before starting work: 1. A description of the people we’re selling to (your audience or market) 2. What needs to be said to those people (your proposition) Pretty basic, you say? Well you’d be surprised by a lot of […]
1. Choose a copywriter with relevant experience. You may think this is obvious, but many marketers and agencies ignore it and end up with a writer who has general, not specific experience. If your brief is for a specialised area – e.g. pharmaceuticals, high level financial services or b2b IT – find a copywriter with […]
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