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New work: a microsite for The Commonwealth

As I write, an important gathering is taking place in London. Heads of government and other leaders from the Commonwealth’s 53 member states are meeting here, all week. “Big deal,” many Londoners might say. And I, too, might have said it, in my ignorance of what the Commonwealth does. Like a lot of people, I […]

Content or copy: which do you need?

The word content seems to cause a lot of discontent. The term is so general that many people can’t agree on what it means. It’s become a catch-all for the “stuff” that fills the web. As a result, its usage leads to misunderstandings between copywriters and clients. The other day a client asked me if […]

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