When you’re trying to solve a problem, do you just work on it flat out, come up with a solution, then move on to your next challenge? Probably not if you’ve got time. If you’re not under pressure to crack it, you’ll think about it a bit. Then put it to one side while you […]
Are you an agency person who presents creative work to your clients? Or are you a marketer who buys it? In either case you want to feel confident that what you’re offering or buying is of the highest quality. The following questions will help you decide the merits, or otherwise, of your agency’s creative proposal. […]
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