Ever heard of Hutchison Whampoa? It’s not the catchiest name for a brand. Especially for one that arrived late in the UK mobile phone market. So when the Hutchison Whampoa company launched a new mobile brand here, they had the good sense not to use their name. They knew they needed to stand out from […]
Black Sabbath guitarist Tony Iommi doesn’t have 10 fingers. He lost the ends of two of them in an accident. Since then he’s had to play in an unusual style, which has helped give his band its distinctive sound. In Iran, there is widespread censorship. To find ways around it, film makers there have to […]
A long time ago a businessman came to me for advice. He was starting a men’s clothing store and wanted to know what to call it. I asked him his surname. “George.” “That’s a great name,” I said. “George. The name of kings.” I didn’t tell him it was also my dog’s name. He shook […]
According to research, shoppers make an average of 70% of their purchasing decisions at the point of sale.* That gives marketers a brilliant opportunity to turn those people into customers in the store. The trouble is, retailers won’t always let you advertise on in-store posters or shelf wobblers. So what can you do? Look at […]
Whatever happened to the advertising slogan? It hasn’t disappeared; you still see endlines under quite a few logos. McDonalds still says “I’m lovin’ it”. Barack Obama used “Change you can believe in” to help him get elected. And a lot of local brands here in the UK continue to use endlines/straplines/slogans or whatever you want […]
I was walking down the street when I saw a little boy point excitedly. “Look Mum!” he shouted, “a MINI!” It made me think: Would a kid shout “Hey Mum – a Mondeo!” or “Wow – a Vauxhall!”? Not likely, I thought. Then last week, in Germany, there was a competition to win a MINI. […]
According to Mashable, Groupon are preparing for an initial public offering that would value the deal-of-the-day website at $15–$20 billion. It was only last December when Google tried to buy Groupon for $6 billion. So how did this company, just over two years old, become so successful so fast? Well I don’t know. If I […]
Have you ever experienced this: The other day I saw a very funny commercial. It was well shot. The casting was excellent. And the dialogue between the two, very antagonistic characters was worthy of Raymond Chandler. It had a simple, clever idea – usually the basis for an award-winning ad. The trouble […]
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