Ever heard of Hutchison Whampoa? It’s not the catchiest name for a brand. Especially for one that arrived late in the UK mobile phone market. So when the Hutchison Whampoa company launched a new mobile brand here, they had the good sense not to use their name. They knew they needed to stand out from […]
A long time ago a businessman came to me for advice. He was starting a men’s clothing store and wanted to know what to call it. I asked him his surname. “George.” “That’s a great name,” I said. “George. The name of kings.” I didn’t tell him it was also my dog’s name. He shook […]
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