Branding is a copywriter’s job too.

The other day, I was talking with some fellow copywriters and art directors about a hilarious, surreal TV ad from about 10 years ago. A huge blob chases a man through urban streets while a sinister voice over taunts him: “Belly’s gonna get you!” We all agreed the ad was great. Then someone asked a […]

Are banners an effective ad medium?

Are you an unbeliever? Do you sneer at the suggestion that banner advertising is of any use to marketers? It seems to me there are a lot of unbelievers about. They remind me of people you used to meet in pre-internet times. People who claimed they never responded to ads – on TV, in the […]

Do Ideas Matter Any More?

Twitter, Facebook, mobile marketing – how the media landscape has changed since I started my advertising career as a junior copywriter at Saatchis’ London, 25 years ago. Back then, if you wanted a job in the creative department, you needed to be good at coming up with ideas – lots of them and good ones. […]