Marketers: how to get better work from your agency

Dear marketer, I think you ought to treat your agency better. Not for their sake, but for your own and your company’s. As a freelancer I work at a lot of London agencies. And I see the effects your decisions have on the great campaigns they create for you. So often, excellent ideas (and they’re […]

Time to rename the ad business?

Does the word advertising sound old fashioned to you? Sometimes it does to me. And I know other people in the so-called “advertising industry” who are uncomfortable about using the word to describe what they do. In these days of integration, we’re all doing a bit of advertising, some DM and an increasing amount of […]