How well do you know your audience?

As good marketers and their agencies know, there are two essential bits of information copywriters need before starting work: 1.        A description of the people we’re selling to (your audience or market) 2.        What needs to be said to those people (your proposition) Pretty basic, you say? Well you’d be surprised by a lot of […]

Great script? Or OK script brilliantly produced?

What I learned judging copy at D&AD 2012 – plus some tips if you’re entering next year. If you’re a copywriter, art director or designer, you know that it’s easier to criticise than it is to create. I was reminded of that back in April when, instead of creating, I spent a day in the […]


Below are just a few of the e-DMs and e-newsletters I have written. Click on the images to open and and read them. Avios-Tesco promotion; an animated email, created at Soul London:                 London Vet Specialists; an animated B2B email, created at Soul London: This was sent to […]

Sector Experience



Online Advertising

Tap play buttons to animate banners M&G from Dean Turney on Vimeo. Range Rover from Dean Turney on Vimeo. Hobgoblin from Dean Turney on Vimeo. Wainwright from Dean Turney on Vimeo. BT Train from Dean Turney on Vimeo.   Facebook ad for Lloyds Bank Wealth Management (through Proximity):               […]


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