How to make your customer and business communications clearer

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You might think your customer and business communications are easy to read. But would your customers and clients agree? I’ve been working a lot in the financial services sector lately. It’s been an education. The FCA’s Consumer Duty regulation is forcing providers to make everything they write and say to customers easier to understand. So […]

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New work: a microsite for The Commonwealth

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As I write, an important gathering is taking place in London. Heads of government and other leaders from the Commonwealth’s 53 member states are meeting here, all week. “Big deal,” many Londoners might say. And I, too, might have said it, in my ignorance of what the Commonwealth does. Like a lot of people, I […]

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Content or copy: which do you need?

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The word content seems to cause a lot of discontent. The term is so general that many people can’t agree on what it means. It’s become a catch-all for the “stuff” that fills the web. As a result, its usage leads to misunderstandings between copywriters and clients. The other day a client asked me if […]

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