Think of a consumer ad campaign, current or past, that you like or maybe even love. Easy, isn’t it? Now think of a business-to-business one you have similar positive feelings about. That’s harder, wouldn’t you say? Apart from IBM campaigns over the years, there are few b2b brands that have made an impression on me. […]
Black Sabbath guitarist Tony Iommi doesn’t have 10 fingers. He lost the ends of two of them in an accident. Since then he’s had to play in an unusual style, which has helped give his band its distinctive sound. In Iran, there is widespread censorship. To find ways around it, film makers there have to […]
A long time ago a businessman came to me for advice. He was starting a men’s clothing store and wanted to know what to call it. I asked him his surname. “George.” “That’s a great name,” I said. “George. The name of kings.” I didn’t tell him it was also my dog’s name. He shook […]
Whatever happened to the advertising slogan? It hasn’t disappeared; you still see endlines under quite a few logos. McDonalds still says “I’m lovin’ it”. Barack Obama used “Change you can believe in” to help him get elected. And a lot of local brands here in the UK continue to use endlines/straplines/slogans or whatever you want […]
I was walking down the street when I saw a little boy point excitedly. “Look Mum!” he shouted, “a MINI!” It made me think: Would a kid shout “Hey Mum – a Mondeo!” or “Wow – a Vauxhall!”? Not likely, I thought. Then last week, in Germany, there was a competition to win a MINI. […]
According to Mashable, Groupon are preparing for an initial public offering that would value the deal-of-the-day website at $15–$20 billion. It was only last December when Google tried to buy Groupon for $6 billion. So how did this company, just over two years old, become so successful so fast? Well I don’t know. If I […]
Have you ever experienced this: The other day I saw a very funny commercial. It was well shot. The casting was excellent. And the dialogue between the two, very antagonistic characters was worthy of Raymond Chandler. It had a simple, clever idea – usually the basis for an award-winning ad. The trouble […]
If you’re ever really bored, bind your legs together with tape and try running around. You’ll feel like a copywriter trying to work with a typical set of brand guidelines – if the ones I’ve come across are anything to go by. It’s not easy trying to perform when you’re restrained by loads of rules. […]
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