A new life for old media: 10 examples of online brands using TV, print and DM

Some say traditional advertising is dead. Or dying pretty quickly. They say we’re living in a post-advertising age, where the “interruptive” ad no longer works. I say nonsense. Below are examples of companies using old media to grow their digital-age brands. Before jumping ahead though, allow me to indulge in a little rant. Not so […]

Do you really need an endline?

Whatever happened to the advertising slogan? It hasn’t disappeared; you still see endlines under quite a few logos. McDonalds still says “I’m lovin’ it”. Barack Obama used “Change you can believe in” to help him get elected. And a lot of local brands here in the UK continue to use endlines/straplines/slogans or whatever you want […]

Disposable freelancers

Are you letting your freelance creatives go too soon? Of course I’m going to encourage you to keep freelancers employed for longer. After all, I am one. But if you’ll indulge me a bit, you’ll see that I also have your interest at heart. You’ll often hear freelance copywriters and art directors complain they hardly […]

MINI – now that’s a desirable brand

I was walking down the street when I saw a little boy point excitedly. “Look Mum!” he shouted, “a MINI!” It made me think: Would a kid shout “Hey Mum – a Mondeo!” or “Wow – a Vauxhall!”? Not likely, I thought. Then last week, in Germany, there was a competition to win a MINI. […]

Is Groupon’s copy driving its multi-billion dollar success?

According to Mashable, Groupon are preparing for an initial public offering that would value the deal-of-the-day website at $15–$20 billion. It was only last December when Google tried to buy Groupon for $6 billion. So how did this company, just over two years old, become so successful so fast? Well I don’t know. If I […]