Why I’ve been silent, and why I’m posting again

It’s been pretty crazy here in the advertising and marketing industry over the last few years. If you looked around at the mayhem – COVID, budgets being slashed, agencies laying off staff, IR35 changes screwing freelancers, a dire economy, the advent of AI as a creative tool – it was enough to make your head spin. 

So, I’ve been keeping my head down, focusing on work and, consequently, neglecting my website.

Most of my briefs used to come from agencies. But now, those agencies can hardly afford their own full-time creatives, let alone freelancers like me. So I’ve had to find my own clients and take on contract work in their companies.

I recently finished a long contract and, looking at my cobweb-covered website, decided to update it. I’m going to add samples of work I did during my silent years, and blog posts sharing what I’ve learned, writing content and comms for clients, which I hope you’ll find helpful.