A good planner, as I mentioned in my previous post, can be a real asset. Sometimes though, marketers can’t afford one. What do you do when that happens? You have to do some strategic thinking yourself. Yes, copywriters and art directors can think strategically like planners, too. My art director Jeff and I often have […]
Dear marketer, I think you ought to treat your agency better. Not for their sake, but for your own and your company’s. As a freelancer I work at a lot of London agencies. And I see the effects your decisions have on the great campaigns they create for you. So often, excellent ideas (and they’re […]
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