There are a lot of things you’re not allowed to do in advertising and marketing. “You can’t say that – the Advertising Standards Authority won’t allow us.” “Can’t show the product, the government forbids it.” “Stick to standard banners, the client can’t afford rich media.” Or “You can’t shoot the ad, we don’t have the […]
I often freelance in part of the M&C Saatchi group called LIDA, where I’ve been privileged to write copy for their Porsche client. Each time, I learn fascinating stories and facts about Porsche cars. The ad below, which is currently running in many UK newspapers and magazines, is based on one of those facts. Click […]
There’s certain technology us freelance copywriters can’t do without. Internet-enabled laptops for example. We need them for writing long copy, emailing and research. When it comes to playing around with ideas though, we usually resort to good old pen and paper. (Any paperless copywriters or art directors reading, please tell me how you manage.) Even […]
I almost forgot. There’s a national election here in the UK this Thursday. That’s how busy I’ve been. Most of the ads I’ve seen have been online. That’s made me wonder: did the “posters” actually appear on the hoardings? Or were they just scams? After all, there’s been a lot of DIY advertising, usually satirical. […]
The other day, I was talking with some fellow copywriters and art directors about a hilarious, surreal TV ad from about 10 years ago. A huge blob chases a man through urban streets while a sinister voice over taunts him: “Belly’s gonna get you!” We all agreed the ad was great. Then someone asked a […]
Tonight’s London Evening Standard has an article about something I’ve been thinking about lately: integration. Writer Gideon Spanier picks ‘Compare The Meerkat’, by agency VCCP, as an example of a good integrated campaign. I like his choice. And I wish there were more clients and agencies that worked in an integrated way. I’ve freelanced at […]
Why did Tiger Woods agree to appear in this commercial? In my view, he hasn’t done himself any favours. I guess Nike ordered him to be in it. After all, don’t they own him? I like some of the remarks made by the reviewers following the ad – particularly Adweek’s Barbara Lippert’s about “The Church […]
Do you watch Mad Men? Normally I don’t. Yes, I know, it’s very well written and well made. But I’m usually too busy writing copy myself to watch others writing it. Anyway, last week I did catch a bit of an episode. I was gripped. Copywriters Paul and Peggy had come to a creative review […]
By visiting this site you agree to the use of cookies that make for a better site experience.
Accept settingsWe may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.
We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds: