There’s a never-ending debate amongst copywriters about short versus long copy. Some of the things I’ve read have prompted me to jump in and add my bit. So how much copy will make your communication effective? I think that depends. The important thing is to engage your readers. Then keep them interested until they want […]
Does the word advertising sound old fashioned to you? Sometimes it does to me. And I know other people in the so-called “advertising industry” who are uncomfortable about using the word to describe what they do. In these days of integration, we’re all doing a bit of advertising, some DM and an increasing amount of […]
There are a lot of things you’re not allowed to do in advertising and marketing. “You can’t say that – the Advertising Standards Authority won’t allow us.” “Can’t show the product, the government forbids it.” “Stick to standard banners, the client can’t afford rich media.” Or “You can’t shoot the ad, we don’t have the […]
I often freelance in part of the M&C Saatchi group called LIDA, where I’ve been privileged to write copy for their Porsche client. Each time, I learn fascinating stories and facts about Porsche cars. The ad below, which is currently running in many UK newspapers and magazines, is based on one of those facts. Click […]
By visiting this site you agree to the use of cookies that make for a better site experience.
Accept settingsWe may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.
We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds: