9 questions to ask about your agency’s creative work

Are you an agency person who presents creative work to your clients? Or are you a marketer who buys it? In either case you want to feel confident that what you’re offering or buying is of the highest quality. The following questions will help you decide the merits, or otherwise, of your agency’s creative proposal. […]

Are you forgetting a fundamental of marketing?

I saw an extraordinary guy walking through Golden Square the other evening. He had a style all his own. A lean, wiry chap of at least 60 years, and white haired, he wore an incredibly loud sky-blue, close-cut suit. He also had on white shoes, a bright tie and a red wool ear warmer, which […]

Do brand guidelines kill creativity?

If you’re ever really bored, bind your legs together with tape and try running around. You’ll feel like a copywriter trying to work with a typical set of brand guidelines – if the ones I’ve come across are anything to go by. It’s not easy trying to perform when you’re restrained by loads of rules. […]