Do you watch Mad Men? Normally I don’t. Yes, I know, it’s very well written and well made. But I’m usually too busy writing copy myself to watch others writing it. Anyway, last week I did catch a bit of an episode. I was gripped. Copywriters Paul and Peggy had come to a creative review […]
Are you an unbeliever? Do you sneer at the suggestion that banner advertising is of any use to marketers? It seems to me there are a lot of unbelievers about. They remind me of people you used to meet in pre-internet times. People who claimed they never responded to ads – on TV, in the […]
When judging an ad, I ask myself if I wish I’d written it. In this case, the answer is yes. I think it’s very charming. And I like how it uses its obvously paltry production budget to its advantage. The ad was created by an agency called Definition 6, in Atlanta. So hats off to […]
Over the past 25 years of working as a copywriter in advertising and marketing, I’ve learnt many things. Here are six tips, which I hope you find useful in your business. Be single minded It’s difficult for your customer to get hold of more than one message at a time. Therefore, try to be single-minded […]
Having worked as a freelance copywriter since 2001, I think the benefits of employing contractors are pretty obvious – flexibility being an important one. Sadly, even in these financially constraining times, some employers still don’t understand why it makes sense to hire us. So thanks to PCG (Professional Contractors Group) for explaining the reasons in […]
Would you like to write some copy? It’s for a new travel website called DoAsTheLocalsDo. The idea is users can get travel advice and tips from locals around the world. So you can find recommendations from people who share your interests. Good idea, isn’t it. Wish I’d thought of it. Anyway, I helped web marketing […]
Twitter, Facebook, mobile marketing – how the media landscape has changed since I started my advertising career as a junior copywriter at Saatchis’ London, 25 years ago. Back then, if you wanted a job in the creative department, you needed to be good at coming up with ideas – lots of them and good ones. […]