The word content seems to cause a lot of discontent. The term is so general that many people can’t agree on what it means. It’s become a catch-all for the “stuff” that fills the web. As a result, its usage leads to misunderstandings between copywriters and clients. The other day a client asked me if […]
Want to watch an entertaining video? It’s an infomercial for Chatbooks. I had nothing to do with it; US agency Harmon Brothers made the ad. They claim it’s had 75 million views and 467,000 shares. The version I saw on YouTube had only 16 million views. Even so, that’s a figure you’d expect of a […]
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