Concepts and Copywriting
#HIBERNOT was a consumer campaign created by agency Y&R. It encouraged the public – or Land Rover prospects, at least – to get out and enjoy the British winter, no matter how horrible the weather might seem.
LIDA/M&C Saatchi briefed art director Jeff Suthons and me to create an internal campaign that would introduce Land Rover employees to the #HIBERNOT idea.
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