Concept and Copywriting
Most companies have values they expect their employees to practise. Sometimes these values are hard to remember, so a mnemonic of some sort is called for. Art director James Garside and I created a physical pack containing five different teas named after each of the bank’s five values. CMB gave the pack to each of their employees.
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FROM MY BLOG
New work: a microsite for The Commonwealth17th April 2018 - 2:20 pm
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