Copywriting
At the time I wrote this, banks had a reputation for treating many small businesses as basically the same as each other. And that annoyed SMB managers. Each thought his or her business was different – unique even. My copy acknowledged their business’s uniqueness, and this approach helped win new clients for HSBC Commercial Banking.
I created this pack with art director James Garside.
Although I don’t have figures, I remember our client being very pleased with the results the pack achieved.
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FROM MY BLOG
New work: a microsite for The Commonwealth17th April 2018 - 2:20 pm
The way we work now22nd January 2018 - 10:53 pm
