Copywriting and Editing
Communisis was a multinational, multi-channel marketing communications agency. It produced CRM comms (including printing) for major UK brands.
When I worked for them, 80 per cent of UK households were receiving their comms. But like everyone in their sector, they were racing to move from paper to the digital demands of their clients – especially after the pandemic. The company is now part of Paragon.
Communisis hired me to work with graphic designer Glenn Banwell to create business presentations, RFPs (requests for proposals) and case studies.
Most of what I wrote for Communisis is confidential, but I can share this case study with you. Like the other case studies Glenn and I created (over 40 of them), this is the outcome of a long process, which involved:
- interviewing account managers and subject matter experts
- absorbing masses of often-technical information
- distilling the information
- writing clear, simple copy
