Concept and Copywriting
One of the things I love about direct mail is how you can use it to give prospects a feel of the brand and product, as this pack does.
I write for many different brands, talking to a wide range of audiences. Boots had a distinct tone of voice which I had to adopt when writing for them. I had to “think female”, use female insights, and be a bit warmer and chattier than I’d be with other brands.
I created this mail pack with art director Andrew Glynn at LIDA/M&C Saatchi