I’ve written press ads, radio commercials and direct marketing for British Airways. I worked on their business at Saatchi & Saatchi in London and Singapore and, more recently, at Ogilvy London, where I wrote this issue of British Airways Executive Club’s monthly e-zine. Essentially it’s promoting a load of monthly offers, and gently nudging members to take advantage of them to earn reward points (BA Miles). The email would probably be shorter these days, but everything’s neatly signposted; so if the reader just wants to jump to the offers, there’s a nice big red button to help them. I’ve included three of the offer landing pages.