Research and Copywriting
Wightlink Ferries made a good move in setting up a blog. If you’re on mainland England and thinking of visiting the Isle of Wight, the blog gives you plenty of reasons to go. And it links neatly to the Wightlink transport site.
If you’ve never been to the Isle of Wight, this just make make you feel like visiting.
I wrote it and two other posts at Soul.