Concepts and Copywriting
Wainwright Golden Ale was inspired by the famous fellwalker Alfred Wainwright. Art director Jeff Suthons and I created a campaign celebrating the great outdoors, and associating fresh air with the fresh taste of our beer. The ads featured Alfred’s style of drawing, as shown on the packaging.
The three ads here are part of a bigger campaign, created by us, which turned the Lancashire beer into a national brand.