Scriptwriting and Some Graphic Concepts
Danish pensions are much better value than British ones (at least they were at the time I wrote the script for this video). Considerably less of your money is used up in management fees.
In 2011, a year before auto enrolment in workplace pensions started in the UK, Danish provider ATP decided to enter the market, branded as Now: Pensions. They wanted a sales tool that would explain to UK employers why their pensions were better than those offered by British providers. There was quite a lot to explain, so designer Tony Linkson and I created a simple, easy-to-follow story, using distinctive graphics to get across the important points.
We created this at Karmarama.
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