Concept and Headline Copy
IBM wanted to invite their most valuable clients to spend a day at their top UK research lab, in Hursley – a real treat for geeks. So art director Matt Williams and I created an auto-illuminating jar of light to send to them. It conveyed the special opportunity IBM clients would have to capture some of the brilliance of Hursley.
We did this at OgilvyOne.
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FROM MY BLOG
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